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Chitika in News Stories
April 27, 2010 
Everyone has been talking about the iPad and if it will be successful or not. After 8 days of the release of the iPad, Chitika Labs posted that the iPad had sold over 500,000 units. The method to determine how many iPads are there is by counting cookies of new iPads that access the internet.
April 27, 2010 
The numbers were calculated by seeing how many new, unique iPads were spotted coming through Chitika's online advertising network. The running tally has been in place since soon after the iPad launched, and the advertising firm's calculations have been adjusted a number of times in an effort to provide more accurate estimates.
April 26th 
With so many scams and rip-offs prevalent on the Internet, I decided to compile a list of small business websites you could actually trust and rely on. So, I surveyed small business owners to find out which ppc company, other than Google they preferred. I got my answer: 16. Pay-Per-Click Advertising
April 26, 2010 
Apple’s iPad hit store shelves on April 3, and if data from the online advertising firm Chitika is accurate, sales of the multimedia tablet have already topped a million units. The company based its estimate on the number of iPads it has been tracking through its ad tracking system.
April 26, 2010 
Chitika, a search-based online advertising network, conducted a study recently to learn the hour-by-hour market share of some of the leading Internet browsers. The study showed that IE6 ranked fourth among all browsers, grabbing 13% of usage during what many consider peak business hours.
April 26, 2010 
How many Apple iPads are there out in the wild? According to Chitika Labs, Apple have broken the one million iPad sales mark, and – as of writing – have sold 32,866 iPads today alone. Their figures come from tracking the number of individual iPads out there which are surfing the internet and accessing some part of the Chitika advertising network.
April 26, 2010 
According to the Chitika Labs iPad tracker, over one million iPad devices are now estimated to be in use on the Internet, suggesting that Apple may have surpassed a major milestone less than a month after the device's launch and before 3G-capable models even go on sale later this week.
April 26, 2010 
Chitika Lab's iPad Stats page estimates the number of Apple iPads sold based on iPads seen coming through the Chitika advertising network. The counter has passed the one million mark and currently stands at 1,037,017 units.
April 25, 2010 
Over 1,000,000 iPads have been sold according to Chitika Labs, an online advertising network serving over 2 billion monthly impressions. Its methodology: - We count how many new, unique iPads we see coming through the Chitika advertising network...
Apr 22, 2010 Chitika maintains that its findings show that, just like the iPhone, the iPad has bridged the gap between Apple and Microsoft users. However, early adopters of any tech-related product are generally more tech savvy than the general population.
April 21, 2010 
Chitika Labs is running their "Cookie 2.0" methodology of the Apple iPad tracker to arrive at an estimate of how many iPads have been sold. As of right now, the tracker reads 876,277 iPads sold with 32,866 new iPads, or 4% of all online units, seen so far today.
April 19, 2010 Chitika Research, sampling IP addresses of iPads that came into Chitika's network, found that 50.96% of iPad users also had a Windows PC, with about 16% running Windows 7. Some 8.55% have an Apple iPhone that browses via Wi-Fi and about 63% have a machine running Mac OSX, according to the research.
April 7, 2010 
Chitika Research,'a full-service on-line advertising network serving over 2 billion monthly impressions across more than 80,000 websites,' has been closely monitoring the sales figures of the Apple iPad since its release into the wild on April 3rd.
April 6, 2010 
With its iPod, iPhone and its latest gadget, "Apple has embraced its perception as a niche company, and has maintained complete control over all hardware — which tends to be how people make their lasting, visual snap decisions," said Daniel Ruby, research director at Chitika, Inc., a Westborough, Mass.-based online advertising network.
April 5, 2010 
Google has been in damage control mode since Buzz launched. A recent study done by the online ad network Chitika points to trouble. The numbers suggest Google Buzz has seen "its momentum dwindle to practically nothing."
April 5, 2010 
Now that we've finally embarked on a future of tablet computing (didn't we do that ten years ago?) with the iPad, we immediately got to wondering: What does iPad adoption look like across the country? Luckily, online ad network Chitika has offered some numbers on what its seeing for iPads broken down over time and state by state.
April 5, 2010 
The Chitka advertising network has set up a page that attempts to estimate the number of iPads sold based on unique visits to its advertising network. The company’s methodology, while not 100% accurate, effectively measures how many iPads have accessed the Internet.
April 1, 2010 
Following Chitika Research's post on Google's (Lack of) Buzz, some blogs have been wondering if Buzz is on its way out.
March 31, 2010 
Now here's the interesting part. The email being sent to YPN publishers is suggesting that as an alternative to YPN, users who want to continue earning from their sites use Chitika instead. In fact, Chitika has already put up a landing page welcoming YPN publishers. The said page directs those who are coming from the link given by the Yahoo email to various information that will make publishers’ transition from YPN to the Chitika network smoothly.
March 29, 2010 
Where's the buzz on Google Buzz? According to nline ad network Chitika, the buzz is gone, dead. Chitika says this is true both in general web searches, as well as search activity across its network of 80,000 sites. Chitika also points out that Google’s own Insights for Search research tool tells a similar story.
March 24, 2010 
Technographic segmentation" the process of determining implicit behavioral and demographic segmentation based on a user's interaction with technology, is entering a new era, predicts Venkat. For example, he described research showing if someone is searching for your product, and you know they pressed the Enter key, instead of clicking on the Search icon, you can glean implicit targeting data from that action. Users who type Enter instead of clicking the icon in a search engine tend to be higher educated, more technically savvy, early adopters. They are more difficult to entice into clicking on Web advertising. This is one of the findings in some research recently published by his company.
March 19, 2010 
Online advertising network Chitika recently analyzed the interests of MySpace, Facebook, Twitter and Digg users by comparing the genres of sites that receive traffic from these social networks.
March 18, 2010 This is all according to online advertising network Chitika, who set out to analyze the interests of MySpace, Facebook, Twitter and Digg (Digg) users by comparing the genres of sites that receive traffic from these social networks.
March 4, 2010 
Chitika, a leading on-line advertising network serving over two billion monthly impressions across more than 80,000 websites, has upgraded its Chitika Premium ads and renamed it Chitika Select.
March 4, 2010 
At SMX West on Wednesday, I had the chance to hear from others in the industry about some of the new research they’ve published with some fascinating insights into the behavior of shoppers, searchers, and advertising consumers online. [including] Venkat Kolluri, CEO of Chitika.
Jan 28, 2010 
...according to a study by online ad network Chitika, which found that Google searches account for 50.5 percent of all Internet traffic on the iPhone. Chitika Research Director Daniel Ruby called this a "stunning number, when you consider that it outnumbers the entire genre of non-search traffic,"...
Jan 27, 2010 
A new report from Chitika Research shows that Google has even more significant presence on the iPhone than you might have thought. According to Chitika, Google searches alone account for more than 50 percent of all Internet traffic from mobile device running the iPhone OS.
December 18, 2009 
According to numbers compiled by online advertiser Chitika, only 55 percent of iPod touch users have paid the fee to upgrade their devices to OS 3.0 or higher. Nearly 95 percent of iPhone users have made the free upgrade.
December 17, 2009 
The Chitika study examined ads that were text- and image-based, as well as in-application ads. They were likely not as invasive as the ones being served by Greystripe. After all, when it's in your face in such a way, it's going to get some of your attention.
December 17, 2009 
"They're [Yahoo] still going to be a viable No. 2 behind Google, but less so than they expected," said Daniel Ruby, research director at search-advertising firm Chitika, Inc. "Everyone is surprised by the fact that Yahoo has lost such a significant amount of traffic. Thirty percent seems like a very long shot."
December 11, 2009 
Only two in 100 people who browse the internet actually click on the advertisements, according to a study conducted by Chitika, an online ad network.
December 11, 2009 
According to ad network Chitika, Bing users are demonstrating a willingness to click on ads more often than Google users. This is consistent with similar data the company released in July of this year that showed Bing outperforming Google with click-through rates (CTR). The data come from a sample of well over 100 million impressions on Chitika’s network.
December 4, 2009 
Today, it annouced the launch of a new Twitter tool for webmasters called TinyTweets. The company’s first non-ad based product, TinyTweets allows webmasters to insert a special code into any website which then gives visitors the ability to tweet any highlighted copy directly from the website.
November 24, 2009 
An overview of Chitika – a targeted search advertising network.[VIDEO]
October 22, 2009 
Chitika marketing director Daniel Ruby explains that his company, based in Marlborough, Mass., offers ads that are "search-targeted rather than contextual" and describes how "instead of scanning a site for what the network deems relevant terms, we advertise directly to the intent of the user."
October 18, 2009 
Twitter can be a lot of things for a lot of different people. However, according to online ad network Chitika, more of them want news than anything else. Chitika released results from a study of its users, looking at what Twitter users want.
October 16, 2009 
Twitter users want news and Facebook users are more interested in trendy topics. That's the broad brush, take-away from an analysis released today by Chitika, a search-based online advertising network.
October 6, 2009 Between search engines and social media, there are a lot of different ways that people can get to your website. But which of these sources provides loyal users that come back to your site multiple times?
September 15, 2009 
According to Chitika, an online advertising network, which analyzed more than 92 million impressions, mobile Internet users had a click-through rate of 0.48%, while non-mobile users had a 0.84% click-through rate.
September 14, 2009 
The iPhone ranked behind Google's Android, Microsoft's Windows CE, Palm OS, and Research In Motion's BlackBerry, with a lowly 0.30%. The study was carried out by Chitika, a Massachusetts-based online advertising network, using a sample of 92m page impressions on mobile versus non-mobile internet usage.
September 14, 2009 
"While the recent growth in 'smartphones' has sparked a renewed interest in mobile advertising, it appears given the numbers that mobile users are not receptive to advertising - a phenomenon that is not surprising, given the mobile users' propensity to be searching for quick answers or directions," according to Daniel Ruby, research director at Chitika.
September 11, 2009 
If wireless network operators and their mobile content partners are banking on subscribers clicking on ads on their mobile devices, they're going to be deeply disappointed with a new study conducted by Massachusetts-based online advertising and market research firm Chitika showing that mobile users are about half as likely to click on advertisements as non-mobile users.
September 11, 2009 Just on the heels of survey results from Compete indicating that many smartphone owners are open to targeted ads, Chitika has shared some findings of a study that suggests mobile users are "extremely ad-wary."
September 15, 2009 According to Chitika, an online advertising network, which analyzed more than 92 million impressions, mobile Internet users had a click-through rate of 0.48%, while non-mobile users had a 0.84% click-through rate.
September 14, 2009 The iPhone ranked behind Google's Android, Microsoft's Windows CE, Palm OS, and Research In Motion's BlackBerry, with a lowly 0.30%. The study was carried out by Chitika, a Massachusetts-based online advertising network, using a sample of 92m page impressions on mobile versus non-mobile internet usage.
September 14, 2009 "While the recent growth in 'smartphones' has sparked a renewed interest in mobile advertising, it appears given the numbers that mobile users are not receptive to advertising - a phenomenon that is not surprising, given the mobile users' propensity to be searching for quick answers or directions," according to Daniel Ruby, research director at Chitika.
September 11, 2009 If wireless network operators and their mobile content partners are banking on subscribers clicking on ads on their mobile devices, they're going to be deeply disappointed with a new study conducted by Massachusetts-based online advertising and market research firm Chitika showing that mobile users are about half as likely to click on advertisements as non-mobile users.
September 11, 2009 Just on the heels of survey results from Compete indicating that many smartphone owners are open to targeted ads, Chitika has shared some findings of a study that suggests mobile users are "extremely ad-wary."
August 28, 2009 
A report by Chitika revealed that Bing is third in its ranking of consumer search engine preference with Yahoo finishing in second and Google the most popular.
August 28, 2009 
A recent survey by Chitika found that Bing was third in the overall search rankings, behind Yahoo and Google in first place.
August 26, 2009 
In early August, Bing got just 10.3 percent of Web searches by people using Internet Explorer, according to search marketer Chitika. Google, on the other hand, fielded 74.2 percent of IE searches, while Yahoo performed 11.7 percent of them.
August 21, 2009 
It's therefore somewhat telling that Linux users overwhelmingly choose Google as their preferred search engine, according to data released today by Chitika, an online advertising network.
August 21, 2009 
According to a recent poll, which involved hundreds of millions of searches, the Linux community overwhelming favors Google. The Chitika survey concluded that Linux users favor Google at a ratio that surpasses Mac and Windows users, with nearly 95% of Linux desktops relying on Google.
August 21, 2009 
Still, the figures from a recent survey by the search advertising network Chitika are surprisingly tilted in Google's favor, and they suggest that Microsoft has plenty of chipping away left to do before it can start eroding Google's search dominance.
August 3, 2009 Chitika researchers analyzed click through rates from more than 30 million ad impressions on more than 50,000 websites over the course of one week in July.
July 27, 2009 
According to data from the Chitika Ad network (since when did Chitika publicly become a data mining and reporting property?), Microsoft Bing driven users click on ads on 3rd party sites at a much higher click thru rate than both Yahoo & Google.
July 27, 2009 A report analyzing traffic and click-through rates from ad network Chikita finds that "Bing users are over 50% more likely to click an ad on your site than Google users."
July 27, 2009 Search-marketing firm Chitika culled through the clickthrough rates of more than 50,000 sites in its network in July and found that people using Microsoft's Bing search engine are 55 percent more likely to click on an ad than Google searchers.
July 27, 2009 Bing's click-through rate in June was 1.5 percent, meaning 1.50 percent of searchers clicked on a paid link, according to search-advertiser Chitika.
July 27, 2009 A study by the search advertising network Chitika suggests people who land on sites from organic search results via Bing are 55% more likely to click on an ad, compared with arriving on the site from Google.
July 26, 2009 
The report cited data collected by search-advertising network Chitika, revealing that when a user is directed from Google (NASDAQ:GOOG), they are 0.97% likely to click an ad, compared to 1.24% from Yahoo (NASDAQ:YHOO) and 1.5% from Bing.
March 04, 2009 
#3. Chitika. It is really interesting to watch the fresh ideas being executed this time around as compared to the first dot com era. The new age companies have not just changed the business rules but also have altered the rules of the world.
March, 2009 
It is common knowledge that the majority of online ad budgets are wasted on mismatched ads that do not convert, and only serve to annoy web users.
January 2009 
By Jeff Sable, VP Publisher Sales Chitika, Inc
January 16, 2009 
says Venkat Kolluri, CEO of Chitika, Inc., during an interview with Efrain Viscarolasaga of Mass High Tech.
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Blogging for dollars
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April 2, 2007 BlogBash
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Chitika Introduces Money-Making Tag Clouds
August 23, 2006 
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Is Google Losing Affiliate Mindshare?
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Kolluri’s Chitika MITX award finalist
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Internet Banner Ads Look to Get More Interesting
July 05, 2005 June 20, 2005 June 20, 2005 Product Search Hits Banner Ads
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